A CHAT WITH CHICAGO SUN-TIMES SOCIAL MEDIA GURUS SUSANNA NEGOVAN & SCOTT KLEINBERG

Chicago Sun-TimesSusanna Negovan (Splash Editor) and Scott Kleinberg (Social Media Editor) served as expert panelists for This Just In: How The Media Uses Social Media to Get the News hosted by Jon Kaplan, President of Publicity Club of Chicago. Negovan, Kleinberg, and Kaplan sat down with Chicago Scene’s Michele Kerulis to talk about the impact of social media on the news.

 

This trio shared knowledge about how they use social media to share stories with their readers. Kaplan believes the digital space is an efficient way to inform readers and encourages people to utilize several social media outlets to read and share stories.

Klein is a big fan of Twitter and Instagram. His team encourages readers to engage by posting photos related to a weekly theme and has had 50,000 photos tagged this year. Negovan agreed that photos are key to a successful online presence. She said Splash is driven by beautiful images and features and her readers can count on Splash to continue delivering stellar online and printed stories. Splash’s readers love engaging online through Instagram Takeovers.

 

Negovan and Kleinberg discussed the importance of the printed publications in a digital world. They agree that readers enjoy quick content online and they also look forward to reading an actual paper publication. Negovan said the world has changed so drastically since she first entered the field and is pleased with the ease of synthesis between digital and printed stories. Splash is published twice a month which allows her team to focus on high quality pieces that are printed in a timely fashion.

 

One challenge in the news world is the perceived need for immediate reporting of new stories. Kleinberg and Negovan are strict in their reporting styles in that they refuse to jump on the “quicker is better” bandwagon and instead use integrity and professionalism when uncovering facts related to breaking stories. The idea that something is probably true is not fact until proven. “People get very annoyed [when they don’t receive an immediate response]; Probably isn’t good enough” Klienberg said as he talked about checking sources so that his team can provide the most accurate details available. Negovan agreed and said that some stories take over social media and they vanish as quickly as they arrived. Unfortunately, this trend can lead to people reading inaccurate stories and believing them as truths. Negovan and Kleinberg both emphasized the importance of impartial journalism and have developed a strong following because their readers trust and respect their commitment to developing content that is accurate and informative. Their passion for their careers have lead them to be well known and respected in the Chicago community.

 

Click here to read THIS JUST IN: Social Media as a Primary News Source

 

Click here for a complete recap of the panel discussion.